Discovery by Flo Ziegfeld changes a girl's life but not necessarily for the better, as three beautiful women find out when they join the spectacle on Broadway: Susan, the singer who must leave behind her ageing vaudevillian father; vulnerable Sheila, the working girl pursued both by a millionaire and by her loyal boyfriend from Flatbush; and the mysterious European beauty Sandra, whose concert violinist husband cannot endure the thought of their escaping from poverty by promenading her glamor in skimpy costumes.

It's cattlemen versus sheepmen and Trigger Gargan appears to be the leader of the gang causing the trouble. But unknown to Ranger Tex Lawrence, the respected town citizen Barrow is the boss and is tipping off the gang as to the Ranger's activities.