From America's greatest beardsman, to Morgan Spurlock's own mustache, Executive Producers Will Arnett, Jason Bateman, and Ben Silverman bring us a hilarious look at men's identity in the 21st century. Models, actors, experts and comedians weigh in on what it is to be a man in a world where the definition of masculinity has become as diverse as a hipster's facial hair in Williamsburg. The hilarious follicles of men's idiosyncratic grooming habits are thoroughly combed over as men finally take a long hard look in the mirror.

Beard growers are followed on their intersecting paths to Whiskered glory! Competitions cause bitter rivalries, and force some to rethink their life as a whisker warrior. "Let it grow"

A documentary on the World Beard and Moustache Championships (WBMC) and men who enter the WBMC. This biennial competition judges men in eighteen different moustache, partial beard, and full beard categories for the title of "Best Facial Hair in the World." Our 40-minute documentary on the 2009 WBMC features a beardly cast including Jack Passion, the Australian band The Beards, captain of the USA Beard team Phil Olsen, and many more bearded and moustached competitors!