A Milanese businessman is beside himself when his son tells him he's going to marry the daughter of a pizza maker from Naples.

Valentino and Salvo, unemployed and in search of fortune and recommendation, leave Palermo for Valentino’s home town, Monteforte, where they will try to survive the Italian crisis by opening some sort of hospice.

Womanizer father teaches clumsy son the decalogue of seduction: ten foolproof rules to make any woman fall in love. But the results will be not what expected.