When the seductive Frenchwoman Geneviève Dupré, secretary to a Spanish businessman, travels to Madrid to announce the death of her boss to his brother, the famous bullfighter Mario Montes, it's love at first sight. Set in Spain, this melodrama is full of light, betrayal and blood, and takes place in the murky world of bullfighting.

Currito de la Cruz's dream is to become a bullfighter. When he gets the chance to bullfight for the first time, he meets Carmona, a retired renowned bullfighter whom he manages to fascinate. As his protégé, Currito begins to be famous. At the same time, Currito falls in love with Rocío, Carmona's daughter, but his love is not reciprocated, because she loves Ángel Romera, another bullfighter.