Following the death of his employer and mentor, Bumpy Johnson, Frank Lucas establishes himself as the number one importer of heroin in the Harlem district of Manhattan. He does so by buying heroin directly from the source in South East Asia and he comes up with a unique way of importing the drugs into the United States. Partly based on a true story.

From neighborhood ciphers to the most notorious MC battles, "Freestyle: the Art of Rhyme" captures the electrifying energy of improvisational hip-hop--the rarely recorded art form of rhyming spontaneously. Like preachers and jazz solos, freestyles exist only in the moment, a modern-day incarnation of the African-American storytelling tradition. Shot over a period of more than seven years, it is already an underground cult film in the hip-hop world. The film systematically debunks the false image put out by record companies that hip-hop culture is violent or money-obsessed. Instead, it lets real hip-hop artists, known and unknown, weave their story out of a passionate mix of language, politics, and spirituality.