A new kind of beauty contest, Miss Iceland.is, was established in Iceland in 2000. Hrönn Sveinsdóttir joined the contest to make a film.

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Jónas, working in peace and quiet in an isolated summerhouse, hires a young girl, Sandra, to cook for and look after him, and complete an ideal situation for an Icelandic writer on the brink of an international breakthrough. The plan, however, does not turn out the way Jónas intended.