A series of skits involving customers and store personnel from several departments of the big department store.

The ape-man, found somewhere in the jungles of Congo, transferred to Milan and named Bingo Bongo. The only one who believes in the human qualities of him is Laura, a woman anthropologist , so their affection for each other even grows to love.

Asso (Ace), the best poker-player in town, was killed in his wedding night, because he won too much against a bad loser. In the "final" game in heaven the clerk on duty also lost, so Asso can come back to this world as a ghost to search for a good man for his wife (widow). Who is good enough for the wife of Asso ?

Engineer Quiller has become rich by selling his completely indestructible shop-window glass to jeweleries around the world. But this got him lots of enemies too: the insurance agencies, who've lost hundreds of customers, and the burglarers. When he temporarily looses his memory and voice in an accident, of all people, a family of thieves finds and cares for him - believing he's a pocket-picker. Things get complicated when he falls in love with his host Tilli.

Italian rockstar Geppo has to learn English in order to perform with Barbra Streisand in the US, but falls in love with his beautiful female tutor, Gilda.

Humble fisherman Felice finds out his first wife faked her suicide in order to run away — and now wants her daughter back.

Peppino, a slow-witted local villager of the Italian resort town of Amalfi, is bribed to impersonate famed rock and roll star Adriano Celentano for autographs and personal appearances. While Celentano tries to romance Emanuela Mazzolani, the daughter of a well-to-do resident who dissaproves of the union between his daughter and the man he thinks of as a "punk", Peppino, unaware of the true nature of his job to impersonate Celentano, tries to deal with his girlfriend's newborn baby which gets switched around between him and Celentano.