Serafino, a young and innocent shepherd, inherits a huge fortune. He immediately starts spending the entire sum on presents for his friends, causing the envy of his family.

Vito Polara is ambitious and wants to get as more power and money as possible. He decides to leave the cigarette smuggling and try to get the total control of the regional fruit and vegetable distribution considered more profitable. He looks for the help of a rural crime Boss.

Stefano, a singer struggling for success, falls for Maria who, however, is pregnant with a child from another guy. Stefano leaves her but when he becomes a star, he looks for her and marries her.

Amelia, a beautiful and irrepressible girl known as "La Rossa", returns from Paris to her country, a small seaside town in southern Italy, where her father is the lighthouse keeper. To her father and her fellow villagers, she gives the impression that she is married to a rich gentleman. In reality she is only the friend of Pierre Dupont, an elegant Parisian bandit. Dupont, however, actually gives the girl a certain economic comfort. Later Pierre arrives in the country incognito, being wanted for a large theft of jewels in Paris, and Amelia, her lover and accomplice, helps him to hide.

Alberto loves Maria, daughter of Arturo, a rich owner of boats, his love is reciprocated by the girl and has the approval of her father.

A tale of the complicated Neapolitan lives and loves of Maria and Alberto; her smuggling father Don Gennaro and some espionage.