The fashionable Hye-joo is focused on her career at a brokerage house. She's making a decent living, but her co-workers look down on her. Tae-hee is sick of living under the thumb of her domineering father. She spends her time doing volunteer work for a poet with cerebral palsy. Sullen Ji-young lives in poverty with her grandparents and struggles to find work. The girls, close friends in high school, find themselves drifting apart as their adult lives begin to take shape.

Asako in Ruby Shoes succeeds in providing yet another challenge to views of a homogeneous South Korea by presenting to us the Asian side of modern globalization. The film jumps back and forth from Korea and Japan, with each main character feeling out of place in their respective homes.