Kip and Henry, two young studs working for a New York ad agency, must disguise themselves as women to live in the one apartment they can afford.

Newly widowed Helen Blacke inherits the Blacke Foundation, a scientific research institute located in the Highcliffe Manor on an island off the Massachusetts coast and populated by mad scientists who want to get rid of her.

Passengers who search for romantic nights aboard a beautiful ship travelling to tropical or mysterious countries, decide to pass their vacation aboard the "Love Boat", where Gopher, Dr. Bricker, Isaac, Julie, and Captain Stubing try their best to please them, and sometimes help them fall in love. Things are not always so easy, but in the end, love wins.

Love of Life is an American soap opera which aired on CBS from September 24, 1951, to February 1, 1980. It was created by Roy Winsor, whose previous creation Search for Tomorrow had premiered three weeks before Love of Life, and who would go on to create The Secret Storm two and a half years later.