Some people say that school days are the best day of our lives... but there are plenty of exceptions. When chronically bored student Alex seems to have no future, two of his teachers take the challenge to help him discover the motivation he lacks. The teachers, a couple in the middle of their divorce, will fight to impose the best way to make Alex a promising student.

The series tells the stories of some of the characters who work or are related to an imaginary shopping center Centovetrine, located in the center of Turin. There are many stories of love and passion, but also struggles for power and dynastic quarrels in the telefilm.