The series tells the stories of some of the characters who work or are related to an imaginary shopping center Centovetrine, located in the center of Turin. There are many stories of love and passion, but also struggles for power and dynastic quarrels in the telefilm.

Don Matteo is a thoroughly ordinary Catholic priest with an extraordinary ability to read people and solve crimes. He’s a parish priest who never met an unjustly accused person he didn’t want to help.

1950s. Gege (Giuseppe Cristofaro) is a delicate child who lives in a hard world that does not accept it. He thus takes refuge in the dream to escape the many small daily harassment. His desire would be to become an airplane pilot and for this the notes of "Volare" by Domenico Modugno accompany his days.

Incantesimo is a long-running drama series on Italian television, broadcast on the RAI network. It is set in a hospital called Clinica Life in Turin, Italy, and revolves around the life of the doctors and nurses in the hospital. According to the official website, it is "interested in social themes, the incoherence of daily life, solidarity, love and passion, not forgetting moments of comedy". Incantesimo was first broadcast in March 1997, is now in its 10th series and has broadcast 400 episodes. Incantesimo is also being broadcast on the Chinese CCTV 8 network, dubbed into Mandarin. Many notable Italian actors and actresses have starred in the series including, Orso Maria Guerrini, Delia Boccardo, Kaspar Capparoni, Paolo Malco, Guido Furlani, Alessio Boni, Vanessa Gravina, Paola Pitagora, Alessandra Acciai and Barbara Livi. The series was especially popular in Bulgaria, where it was aired on BNT 1 and Nova Television. In Armenia it was aired on ArmeniaTV and TV5 in Russian, as well as on Shant TV in Armenian.

During a summer weekend in the island of Panarea, a series of stories of love between the vacationers are intertwined.