A cowboy matches the description of the man who robbed the local hotel--both are 6'4". When a young woman is robbed, suspicion falls on the cowboy again. However, he discovers that the actual culprits are a local gang headed by the sheriff. He sets out to capture the robbers and clear his name.

John Stonehouse (William Russell) checks into a hotel, intending to commit suicide. But instead he winds up helping a girl, Gilberte Bonheur (Fritzi Brunette), out of a jam. He finds her bending over a man who she has apparently killed, and since he's about to kill himself anyway, he offers to assume the blame. Throw a valuable emerald into the works, and the fact that the dead man suddenly comes back to life, and Stonehouse -- not to mention the audience -- becomes thoroughly befuddled by it all. Everything clears up, however, when Gilberte gives him a theater ticket -- it turns out that everything he went through was the plot to a stage play, enacted in real life by the actors. The critics roasted the play, saying it wasn't true to life, and this was their proof that the situations really could happen. Gilberte retires from acting when Stonehouse proposes.

Publisher Burton exposes politician Jarvis as a crook and is run out of town. He asks his daughter Sylvia to turn the newspaper over to his editor Frank. Instead, Sylvia fires Frank and takes the publisher’s duties herself.

A father who despises his daughter, a boyfriend who refuses to marry the girl he knocked up, and a mother caught in the middle.

Eastern capitalists hire a stranger to head out to Arizona to investigate property near the Bar C Ranch, which contains gold. The Bar C is run by Buck Moran, and he and his cowboys are a lawless bunch. They don't know about the gold, but Dave Moore does, and so does his daughter Bobbie, whom he dresses up like a boy. Her true gender is eventually sussed out by the stranger.

The roots of modern television situatuation comedy can be seen in this Beauty brand film. As American grew the Beauty brand was developed to feature actress Margarita Fisher. Her husband, Haryy Pollard, directed the Beauty films and occasionally acted in them. He plays the husband in this one.