When the Manhattan investment firm of Sherwood Nash goes broke, he joins forces with his partner Snap and fashion designer Lynn Mason to provide discount shops with cheap copies of Paris couture dresses.

Upon the death of his father, who was the tribal chieftain, Joe Thunder Horse returns to the reservation of his youth, only to discover that his people are dying of various diseases and are being systematically cheated of their possessions and basic rights by crooked Indian agents. He heads to Washington in hopes of righting these wrongs, only to experience prejudice and hatred all along the way.

Alison Drake, the tough-minded executive of an automobile factory, succeeds in the man's world of business until she meets an independent design engineer.