The Gold Spinners is a story about the birth, glory, and disappearance of a peculiar, invisible, and mighty business empire, the film studio Eesti Reklaamfilm, the only company producing commercials in the Soviet Union.

A different history of the Cold War: how Estonians under Soviet tyranny began to feel the breeze of freedom when a group of anonymous dreamers successfully used improbable methods to capture the Finnish television signal, a window into Western popular culture, brave but harmless warriors who helped change the fate of an entire nation.

Half the film was shot with a video camera taken from a television station without permission, the cast and staff were unpaid, and the script was written as a screenwriting class assignment.