Antonio, a filmmaker running out of ideas, has a vision of the city's patron, St. Nicholas, who asks him to make a film about his true story. So Antonio sets out on a journey in the myth's footsteps, crossing all the countries where the saint is revered. Turkey, Belgium, Holland, France, Russia, all the way to the United States, where he is better known as Santa Claus, i.e., Santa Claus. A journey in the midst of a melting pot of popular cultures and traditions, with all their contradictions, a journey through colors and religious rigor mixed together giving life to a sacred figure who is, at the same time, a consumerist model.

In a time of financial precariousness and descent into poverty, two brothers in Apulia lose everything they own.

Two lovers are stuck in stale relationships due to lean finances. But when one is duped into thinking he's suddenly rich, he takes very drastic action.

A group of burlesque dancers arrives in a little town.

A shepherd from the mountains of a remote Asian region travels to Southern Italy, in love with what he saw on Italian television. There, he accidentally ends up in a holiday resort, where he's treated like a guest for a whole day, thus cementing his assumption that all the opulence and kindness he saw on TV were true.

A factory worker in the south of Italy, frustrated by work and marriage, withdraws into nature, but in the search for love and human warmth he ends up "on the dog" in the sense of the word.