A self-loathing, failed Eastside novelist living in the ‘hipster’ neighborhood of Echo Park in Los Angeles is shocked to find himself falling in love with everything he hates, including a simple All-American blonde girl from the Westside.

A man films a friend's mysterious art project, which she calls, "The Bomb".

A fidgety, wisecracking video store clerk develops a fixation on a particularly reclusive customer, a frequent visitor to the pornography section of Cinefile, the video store where he works in Los Angeles. After multiple failures to impress her during their brief daily transactions, he finds her street address in the store's database, drives to her apartment building and initiates an unconventional campaign to win her affections.