Giacomo is a 40-year-old man who works for a big company in Milan. To avoid working on weekends, he lies about having a girlfriend whose character he creates based upon a girl he sees every morning.

The series tells the stories of some of the characters who work or are related to an imaginary shopping center Centovetrine, located in the center of Turin. There are many stories of love and passion, but also struggles for power and dynastic quarrels in the telefilm.