Starving playwright Judith Wells meets playboy writer of musicals, George Macrae, over a plate of stolen spaghetti. He persuades producer Sam Gordon to buy her ridiculous play "North Winds" just to improve his romantic chances, and even persuades her to sing in the sort of show she pretends to despise. But just when their romance is going well, Gordon's former flame Lulu reveals the ace up her sleeve...

Musical about dingaling millionaire businessman Cedric Ames and his various employees

Warner Baxter plays the ambitious producer of a burlesque show who rises to the big time on Broadway. Alice Faye is the loyal burleycue singer who helps make Baxter a success. His head turned by sudden fame, Baxter falls under the spell of a society woman (Mona Barrie) who has theatrical aspirations of her own. She marries Baxter, then convinces him to produce a string of "artistic" plays rather than his extravagant musical revues. The plays are flops, and the woman haughtily divorces Baxter. Faithful Alice Faye, who'd gone to London when her ex-beau was married, returns to the penniless Baxter. She and her burlesque buddies team up to pull Baxter out of his rut and put him on top again.