New York advertising executive Morris Codman seems to have it all - lots of talent and a beautiful girlfriend, Debbie. When he loses his job he decides to use his advertising expertise to create, package and market a shady product that will make him millions. Debbie tries to convince him that money isn't everything and she loves him just the way he is. Morris' bizarre antics in promoting his product surprisingly lead to a fortune, but can love survive his quest for the almighty dollar?

Ramon and his bandit gang launch an attack on Danger City, searching for rumoured hidden treasure and unable to find the loot either kill or take as hostage all the men, leaving only the women and children to produce the treasure or face 'Deguello' - an attack with no quarter. Four men arrive in town searching for Ramon and agree to help protect the town from the bandits.