A modest country doctor in the antebellum South has to contend with his daughter's upcoming marriage and an affectionate medicine show elephant.

When a crafty reporter uses false pretenses to get a story out of heiress Tony Gateson, she turns the tables on him, telling the press that they are engaged. Suddenly he's front page news, every salesman is at his doorstep, and he loses his job. A series of misadventures ensues with him alternately back on his job and fired and her ex-fiancé showing up.