Discovery by Flo Ziegfeld changes a girl's life but not necessarily for the better, as three beautiful women find out when they join the spectacle on Broadway: Susan, the singer who must leave behind her ageing vaudevillian father; vulnerable Sheila, the working girl pursued both by a millionaire and by her loyal boyfriend from Flatbush; and the mysterious European beauty Sandra, whose concert violinist husband cannot endure the thought of their escaping from poverty by promenading her glamor in skimpy costumes.

Guests at a women's residence club help a jilted small-town girl turn to modelling.

Rose Sargent, a Roaring '20s singer, becomes a Ziegfeld Follies star as her criminal husband gets deeper in trouble.