Oliviero Toscani

Oliviero Toscani

Born: February 28, 1942
in Milan, Lombardy, Italy
On the international scene, he’s known as the creative force behind the most famous and original marks in the world. Over the years, he has created corporate images and publicity campaigns for Esprit, Chanel, Robe di Kappa, Fiorucci, Prenatal, Jesus, Inter, Snai, Toyota, the Ministry of Work, the Ministry of Health, Artemide, Woolworth and others. His latest projects include collaborating with the Ministry for the Environment and the Ministry of Health, with the Calabria Regional Authority, the Umberto Veronesi Foundation and some campaigns of social interest and importance dedicated to road safety, violence against women and the plight of stray animals. As a fashion photographer, he’s worked and indeed still collaborates with publications including Elle, Vogue, GQ, Harper’s Bazaar, Esquire, Stern, Liberation and many others in the world at large.

From 1982 to 2000, he created the image, identity, communications strategy and online presence for United Colors of Benetton, transforming it into one of the best-known marks in the world. In 1990, he created and directed Colors, the first worldwide newspaper in history, and in 1993 he conceived and directed Fabrica, a centre of research and creativity in modern communication. From 1999 to 2000, he was creative director of the monthly Talk Miramax in New York directed by Tina Brown. Toscani was one of the founders of the Academy of Architecture in Mendrisio, has taught visual communication in various universities and has written various books on communication. After nearly five decades of editorial innovation, publicity, movies and TV, he’s now involved in creativity in communication applied to the various forms of media, and working with his studio produces editorial projects, books, TV shows and exhibitions. In 2007, Oliviero Toscani began Razza Umana (Human Race), a photography and video project on the various human morphologies and conditions, with the purpose of representing all of humanity’s expressions, physical, somatic, social and cultural characteristics, touching on some 100 Italian regions as well as Israel, Palestine, Japan, Namibia and Guatemala. For nearly 30 years, he’s been involved in New Italian Landscapes, a project opposing Italy’s degradation. His works have been shown at the Venice Biennale, in San Paolo in Brazil, at the Milan Triennale and in museums of modern and contemporary art throughout the world.

He has been awarded numerous prizes among which four Golden Lions, the UNESCO Grand Prix, two Grand Prix d’Affichage and many awards from the Art Directors Club throughout the world. He’s also won the Saatchi & Saatchi creative hero prize. The Urbino Accademia di Belle Arti awarded him the Sogno di Piero prize and the Florence Accademia delle Belle Arti granted him the title of Honorary Academic. Oliviero Toscani is also an honorary member of the Comitato Leonardo and the European Academy of Sciences and Arts.

Movies for Oliviero Toscani...

Franco Battiato - La voce del padrone
Title: Franco Battiato - La voce del padrone
Released: November 28, 2022
Type: Movie
Documentary by Marco Spagnoli.
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Positivə - 40 anni di Hiv in Italia
Title: Positivə - 40 anni di Hiv in Italia
Released: December 1, 2021
Type: Movie
A journey by car to the sea among four strangers, all under 40, all HIV positive, to discover their lives and tell with their faces and hearts uncovered what it means to have HIV today, in an age that sees it possible to live with the virus and lead normal lives but which still sees infected people victims of an enormous social stigma.
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Illuminate - Oriana Fallaci
Title: Illuminate - Oriana Fallaci
Released: October 24, 2019
Type: Movie
Life and Death of Oriana Fallaci: the greatest Italian journalist of all time who made men of power tremble with her interviews and her sharp writing.
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American Moon
Title: American Moon
Character: Himself
Released: November 26, 2017
Type: Movie
Has man really been to the moon? It’s been 50 years, and the debate rages on. For the firs time, a film compiles in a single piece of work, all the best evidence in favor of the moon landings and the evidence contrary to them. For the first time we can also analyze the Apollo pictures in detail, with the aid of some among the top photographers in the world. What was the Apollo project really? The biggest achievement in the history of mankind, or the biggest fakery of all times, watched on live television by more than half a billion people?
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Title: Master of Photography
Character: Judge
Released: July 21, 2016
Type: TV
Sky Arts hosts a competition like no other to find the best European amateur or professional photographic talent. An eight-week, eight-episode trial in which finalists must convince a jury of world-famous photographers and experts of their creativity, instinct and versatility,to become the first Master of Photography. The winner will receive €150,000; a show; and a catalogue.
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Fashion Scandals
Title: Fashion Scandals
Character: self
Released: January 1, 2016
Type: Movie
A documentary on the world of fashion. Using archive material, journalist Loïc Prigent remembers the key figures and events in the wacky world of haute couture, which is not always glamorous so much as downright vicious.
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FEMMEfille
Title: FEMMEfille
Character: Himself
Released: October 29, 2014
Type: Movie
The story of Isabelle Caro, Oliviero Toscani's NO-Anorexia model who rose to fame after his campaign. Diving through different passages of time, with the aid of family photos as well as video diaries left behind, we see a kaleidoscope of Isabelle's life and the world that surrounded her.
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Title: Fotografi
Released: December 10, 2012
Type: TV
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Title: Paris-Berlin, le débat
Character: Self
Released: January 10, 2008
Type: TV
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Personal Che
Title: Personal Che
Character: self
Released: September 1, 2007
Type: Movie
A documentary that explores the myth behind the truth. Different people around the globe reinterpret the legend of Che Guevara at will: from the rebel living in Hong Kong fighting Chinese domination, to the German neonazi preaching revolution and the Castro-hating Cuban. Their testimonies prove that the Argentinian revolutionary's historical impact reverberates still. But like with all legends, each sees what he will, in often contradictory perspectives.