Aspiring writer Tommaso makes a living by penning the self-help column of a women's magazine. One day he receives a letter from a reader asking for advice on how to break up with her man: it is none other than Zoe, his partner of ten years, unaware of his pseudonymous side job. Tommaso can't believe his eyes and answers her in private to learn more.

The series tells the stories of some of the characters who work or are related to an imaginary shopping center Centovetrine, located in the center of Turin. There are many stories of love and passion, but also struggles for power and dynastic quarrels in the telefilm.

Don Matteo is a thoroughly ordinary Catholic priest with an extraordinary ability to read people and solve crimes. He’s a parish priest who never met an unjustly accused person he didn’t want to help.