Steve Rocco, the controversial godfather of street, led a cultural revolution during the early 1990s topping the corporate giants who controlled the skateboard industry and ushering in the most degenerate, savage, innovative & entertaining era in the history of skateboarding. For better or worse his legacy shaped skateboarding as we know it today like no other.

World Industries Love Child video featured Randy Colvin, Chico Brenes, Daniel Castillo, Jed Walters, Chris Branagh, Shiloh Greathouse, Spencer Fujimoto, Jovontae Turner and Daewon Song.

The first World Industries video, directed by Spike Jonze and featuring riders such as Vallely, Rocco, Mullen and Chris Pastras.