The social experiment, hosted by Susana Giménez, seeks to find the next "10" of comedy and crown the first winner of LOL ARGENTINA. The one who laughs loses, and the one who provokes more laughs from his rivals will be the winner.

Álvaro is a marketing manager, divorced with a son who he can barely talk to, living a mediocre life and doing a mediocre job, until his bosses tell him he needs to improve his marketing campaigns for the next 2018's World Cup. He'll soon launch a plan with Argentina's National Football Team and the upcoming qualifiers that may become a lot more risky that he planned.

This docuseries presented by Migue Granados brings together some of the best comedians in Argentina to talk about humor, its limits, and its relationship with politics. We have accounts from Guillermo Francella, Florencia Peña, Fátima Florez, Diego Capusotto, and many others, as well as comedy footage from the past. Together, we will discover what makes Argentineans laugh.

"Fire, Earthly Pleasures" shows the connection of celebrities with food and cooking through interviews, news articles and sections to meet chefs, tips and recipes in a fresh and fun way.