Philippe, a French-American writer living in Manhattan, decides to take on ten relationship-challenged men to help them learn the art of seduction.

When Hubert Lee decides to open the world's largest drive-in movie theater across the street from a funeral parlor, a feud erupts between Lee and Turner Knight, the owner of the funeral home. As Lee's many promotional ideas become more and more outrageous, he continues to enrage Knight until one of the promotions backfires with grave consequences.