A group of social media experts are hired to help an old family business to strive. But they soon find themselves stuck on a tiny island in a lake in which an ancient Swedish witch is said to live.

A jawbone is found in the middle of the forest. When the rest of the body is found, it turns out that it has just recently been moved and belongs to Viktor Eklund, who has been missing for five years.

TV presenter invites Swedish celebrities and interesting personalities to her summer island in the Stockholm Archipelago for an evening filled with food, drink, laughs and emotion. She interviews her guests about their career, life and dreams, trying to learn new things about them.

Swedish celebrities put their baking skills to the test and bake their best to impress the rock-hard jury for the chance to win SEK 50,000 for charity. Under time pressure, they will bake everything from delicious cookies to magnificent cakes.

The series is named after a small part of Saltsjöbaden called Solsidan. It revolves around Alex and Anna who are expecting their first child and have just moved to Alex's childhood home in Saltsjöbaden, Stockholm County. Alex tries to get Anna to enjoy herself, and at the same time spend time with his childhood friend Fredde.