Jerry Webster and Carol Templeton are rival Madison Avenue advertising executives who each dislike each other’s methods. After he steals a client out from under her cute little nose, revenge prompts her to infiltrate his secret "VIP" campaign in order to persuade the mystery product’s scientist to switch to her firm.

Wounded while stopping the James gang from robbing the local bank, a cowboy wakes up in the hospital to find that he's been elected town marshal. He soon comes into conflict with the town banker, who controls everything in town and is squeezing the townspeople for every penny he can get out of them.