Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

Follow the DGK team and a group of young skaters as they make their way through one of the most dirty ghetto days imaginable. Filled with twist and turns, celebrity cameos, and amazing skateboarding; Parental Advisory not only showcases the DGK crew and lifestyle, but also gives a glimpse into what goes on inside the mind of a real dirty ghetto kid - parents beware!