40 year old stand-up comic Sam is willing to do anything to get to 1 million followers to save his marriage. Henry, a teen social media star & Sam's best friend, simply wants to hook up with a beautiful Instagram model who lives across the country. They team up on a raucous road trip to collab on videos with the best - and the worst - that social media has to offer – including the morally bankrupt Mike $wagg.

Danny Burton is a 30-ish carefree single guy who has watched most of his friends move on to serious relationships. When his last remaining friend Shannon moves out to get married, Danny searches for a new roommate. A promising candidate is Justin, the owner of Black Eyes Bar in Detroit (frequently mispronounced "Black Guys Bar"). Justin and his friends - the nerdy Burski, oddball Shelly, and recently out-of-the-closet gay guy Brett - all have certain qualities that make them appear "undateable".