French filmmaker Eric Lartigau directs the anarchic buddy comedy Bullit and Riper, originally released as Mais qui a tue Pamela Rose? French comedic television stars Kad Merad and Olivier Barroux are both the protagonists and the screenwriters. As a parody of Hollywood cop films, the story is set somewhere in the American Midwest as fabricated by the French. After losing his regular partner, FBI agent Richard Bullit (Merad) gets assigned to the book-learned cop Riper (Barroux) to investigate the death of a stripper. American movie stereotypes abound, such as shock jock Phil Canon (Gérard Darmon) and sheriff Steve Marley (Jean-Paul Rouve).

In the middle of the Veule, imaginary French province, the Geugène Electro Stim, a medium-sized company, which survives thanks to the manufacture and sale of the C14, an old but inexpensive electrical stimulation device.