Vadim is an ordinary office worker with no prospects, desperate to somehow change his boring life. One afternoon, while pondering his life in a pub, a mysterious bartender offers Vadik a cocktail. Upon drinking this cocktail, Vadik's world is instantly transformed beyond recognition. He is now successful, attractive and interesting. However, Vadik needs to learn how to sustain this new mirage, once the cocktails run out.

A pretty, young girl from a coal-mining town comes to Moscow with dreams of becoming a supermodel in this satirical look at the fashion industry.