In order to get the opportunity to make his first film, the aspiring director Maxim is forced to agree with the producer's comments and make censored changes to his script. Yes, it will be a completely different movie, but it will be. Returning home, Maxim discovers an extremely unusual phenomenon: instead of a mat in speech, he hears a piercing "piiip", and instead of naked body parts — black "patches" and a fuzzy image. And even alcohol has lost its taste and degree. It seems that Maxim has become the main source of censorship for himself.

Varya has chosen, as they say, a not entirely female profession: she wants to become a firefighter. The girl comes for some work experience to a fire brigade where she must prove to everybody that she is worthy of being there.

Artem is a timid and lonely young man. Every evening he goes to a shop near his house, buys groceries that are on special offer, collects stickers and dreams of winning a trip to France. One day he notices a new cashier — Evgenia, a beautiful young girl with a peculiar sense of humour. Despite the complexity of their characters, Artem and Evgenia find a common language and get closer.