The film chronicles the rise and fall of the world's most feared drug lord Pablo Escobar and his volatile love affair with Colombia's most famous journalist Virginia Vallejo throughout a reign of terror that tore a country apart.

Success and power are not always a guarantee for radiant joy, because when love and illusion are absent, loneliness creates a mighty void. This is the case for Minister Gilma Zuleta, who has achieved most everything, except for love. As her career peaks, Gilma suffers a strong depression that leads her to want to take her own life. She cannot do it herself so she hires a hitman. She has a month left to devote herself to unbridled madness, but she did not foresee finding love, and it's too late to undo her deal...

Nuevo Rico Nuevo Pobre is a Colombian telenovela produced and broadcast by Caracol TV starring Martín Karpan, John Alex Toro, Maria Cecilia Botero, Carolina Acevedo, Hugo Gómez, former Miss Colombia Andrea Noceti and Andrés Toro. The show started on July 16, 2007 on Caracol TV and it is also broadcast on Ecuador's Teleamazonas in primetime. Caracol TV has sold the rights of the show to Telemundo and Fox. It is, as of May 2008, one of the highest rated TV shows in Colombia.

The Reyes-Elizondo's idyllic lives are shattered by a murder charge against Eric and León.

The whimsical and joyous parade of ridiculous events satirize the war that rages in Colombia right now and exposes the real spirit of those who inhabit such a beautiful country.