As the streets of Los Angeles overflow with camera-wielding gawkers seeking to capture images of a bizarre police pursuit, the same people who sought to exploit the suffering of others for amusement on the Internet become the stars of a gruesome viral video from which no one gets out alive.

John McMullen, an untalented illusionist, becomes Dante the Great, a powerful stage magician, when he gets his hands on a rare item imbued with genuine magic and a sinister supernatural force thirsty for blood.