Alice Segretto is more agitated than ever. The success of her chain of stores Sexy Delícia takes the businesswoman on a tour around the world. Working endlessly, Alice realizes that she has not been able to keep up with her family, which has also grown. Conflict sets in: how to reconcile this insane life with her family? Impetuously, Alice makes a curious decision, deciding to retire and hand over the business to her mother. But when a competitor comes up with a plan to steal the scene, Alice's life is once again flipped legs in the air.

Forced to work extremely hard to keep things afloat, Paul begins hearing voices in his head questioning the choices he's made. He's convinced that his wife has been unfaithful and starts to see every male guest as a potential threat. What follows is Paul's downward spiral into the madness of deranged jealousy where he finally discovers that hell is not a state of mind - hell is himself.