Lorelei Lee is a beautiful showgirl engaged to be married to the wealthy Gus Esmond, much to the disapproval of Gus' rich father, Esmond Sr., who thinks that Lorelei is just after his money. When Lorelei goes on a cruise accompanied only by her best friend, Dorothy Shaw, Esmond Sr. hires Ernie Malone, a private detective, to follow her and report any questionable behavior that would disqualify her from the marriage.

Bud Hooper, a cadet at Winsocki Military Academy, sends an invitation to movie star Lucille Ball to come to Winsocki's big dance. Ball's publicity-hungry agent convinces her to go in order to boost her career. Complications arise when Bud's girlfriend Helen Schlesinger unexpectedly shows up, too.