Dallas, Andrew, his girlfriend Taryn and Reese compose of the DNA Team in an Internet game where the objective is to find treasures in hidden caches. While searching the last treasure to beat the game's record score, they are chased by two psychopaths controlled by the sick owner of an underground site that is filming their movements and they have to fight to survive.

CASH COW takes Warhol's concept of 15 Minutes of Fame (surging from obscurity; becoming a media darling; over-indulging; losing everything) and plays it out in real time for one hapless wannabe pop star. It's a twisted comedy about the business of music and our culture of celebrity worship.