A businessman finds himself trapped at a hotel and threatened by women en masse.

Two men, fortyish, worn out by their wives, abandon everything to go and live in the back of beyond. There they meet a truculent priest, a boozer, Émile who recalls them to life's simple pleasures. Calm is what they want. But soon their example inspires thousands of disorientated males...

A large company offers consumers to acquire a "second identity", having the character traits that individuals would not normally adopt. Because of all these uninhibited behaviors, anarchy is quick to take hold.