A man caught up in the glamor of being a Hollywood celebrity has no idea that the production he's in is a fake.

Hustlas is a dark comedy about strife and loss. Take a wild ride with the crew of the L.A. News, a motley crew of door-to-door newspaper salesmen whose lives are forever changed during a scorching summer week in L.A. They lie, cheat, and brawl with each other to win a cash prize for the most newspapers sold. These guys will pull just about any stunt to win - even enlisting the help of a hardcore gangster!

The paper edits the stories to include titillation and a seductive flavor that mirrors the lives of the reporters to push boundaries. The reporters take on increasingly bigger risque stories which leads to rivals, danger and intrigue.