Local councillor Sidney Fiddler persuades the Mayor to help improve the image of their rundown seaside town by holding a beauty contest. But formidable Councillor Prodworthy, head of the local women's liberation movement, has other ideas. It's open warfare as the women's lib attempt to sabotage the contest.

Ahmed Baumarot (Mansour Sepehrnia) is an employee behind the scenes, but the head of the company, Mr. Shahin, suspects he is paying more attention to his deputy (Gholamreza Sorkob) and other employees.