When frustrated movie studio mogul Adolph Zitz announces a talent search for a romantic leading man to rival the great Rudolph Valentino, thousands of hopefuls decend upon Hollywood. Rudy Valentine, a neurotic baker from Milwaukee, knows little about romance or acting. But when his wife leaves him for the real Valentino, Rudy goes to outrageous lengths to win the role of a lifetime and win back the love of his life.

Taxi dancer Charity continues to have faith in the human race despite apparently endless disappointments at its hands, and hope that she will finally meet the nice young man to romance her away from her sleazy life. Maybe, just maybe, handsome Oscar will be the one to do it.