Time Is Illmatic is a feature length documentary film that delves deep into the making of Nas' 1994 debut album, Illmatic, and the social conditions that influenced its creation.

TV producer Pierre Delacroix becomes frustrated when network brass reject his sitcom idea. Hoping to get fired, Delacroix pitches the worst idea he can think of: a 21st century minstrel show. The network not only airs it, but it becomes a smash hit.

Popular rap music videos showcased along with live performances and interviews with notable rap artists.