On the run after being found sweet-talking the Sultan's daughter, Aladdin comes upon a lamp which, when rubbed, summons up Babs the genie. He uses it to return as a visiting prince asking for the princess's hand. Unfortunately for him, the sultan's wicked twin brother has secretly usurped the throne, someone else is after the lamp for his own ends, and Babs has taken a shine to Aladdin herself and is bent on wrecking his endeavours.

Discovery by Flo Ziegfeld changes a girl's life but not necessarily for the better, as three beautiful women find out when they join the spectacle on Broadway: Susan, the singer who must leave behind her ageing vaudevillian father; vulnerable Sheila, the working girl pursued both by a millionaire and by her loyal boyfriend from Flatbush; and the mysterious European beauty Sandra, whose concert violinist husband cannot endure the thought of their escaping from poverty by promenading her glamor in skimpy costumes.