The number of smokers in Europe is declining, yet the tobacco industry is still making considerable profits. Electronic innovations such as e-cigarettes and tobacco heaters play a significant role in this. Both are said to be far less harmful than conventional cigarettes. But is the aromatic steam really not a danger to our health?

Contestants are placed against each other in a variety of competitions to determine who will win the title of Austria's Next Topmodel, including the cover of a magazine, a contract with a modelling agency, and other prizes that differ throughout the cycles.