Rico 'Honeyboy' Ramirez is a Puerto Rican from the South Bronx who finds fame and fortune as a middleweight boxer. But he soon learns that it's not all it's cracked up to be when he loses sight of his goals. He becomes romantically involved with his attractive publicist, and then he has to prove himself in the ring after learning that his biggest victory was rigged by his shady, mob-connected, promoters.

Story of a professional gambler, connoisseur, gourmet and sportsman who sets out to help a Las Vegas hotel-casino owner from losing his controlling interest to a business syndicate but finds his reputation is on the line when he runs into a mystery lady who seems to operate on both sides of the law.

A former champion rodeo rider is reduced to using his saddle skills to promote a breakfast cereal in a gaudy Las Vegas show. When he's asked to perform with a $12 million horse, he discovers it is being doped to remain docile. He flees into the desert astride the beast in an act of defiance. A story-hungry female reporter gives chase.