The story follows a young girl named JoJo whose life is turned upside down when her beloved dance coach decides to retire and is replaced by a sparkle-hating instructor named Poppy. Wanting to stay in the running for an upcoming dance competition, JoJo and her best friends, The Rubies, must try their hardest to abide by Poppy’s new, harsh rules. Realizing she cannot hide her sparkle or bow anymore, JoJo is kicked out of her dance troupe and must rediscover what dancing means to her.

Secret celebrities - from all walks of life - compete in full drag as they try to impress Emmy Award winning host, RuPaul. To save themselves from elimination, they have to lip sync for their lives. In the end, one celebrity will be crowned America's Next Celebrity Drag Superstar.

When the pressure to be royal becomes too much for Mal, she returns to the Isle of the Lost where her archenemy Uma, Ursula's daughter, has taken her spot as self-proclaimed queen.