Four Anglo-Canadians and a New Yorker find themselves in a two-week long total French immersion program in the fictional, remote town of St-Isidore-du-Coeur-de-Jésus, tucked away somewhere in Northern Quebec. The place is perfect for total immersion since, according to the most recent census, 99% of the population is comprised of pure laine Quebeckers for the most part unilingual French, fervently nationalist, and all, save one person, named Tremblay.

Tobias Schock is in dire straits again: ailing as a building contractor, he tries his hand as a real estate agent elsewhere. And his girlfriend Desiree, who is adventurous and always looking for satisfaction, is constantly giving Tobias the run-around. Even the neo-realtor's zipper can't stay closed any longer!