Gina tries to commit suicide by jumping into the river but is saved by Teodoro, an innocent young man. Antonio, Teodoro's brother, tries in every way to seduce her.

Gina is the daughter of a provincial newsstand dealer and spends her time reading pulp magazines and dreaming of a glamorous vocation on the big city. She enters a beauty contest in a nearby city, without her father's permission, and, en route, meets Franco, a salesman.